Client
Bicentenario Cochabamba
Tasks
Project Overview
We developed a branding proposal for Cochabamba’s Bicentennial, aimed at positioning the city as Bolivia’s cultural and technological hub. The identity merges tradition with modernity, celebrating local gastronomy, innovation, and vibrant nightlife. The brand’s communication embraces a warm, accessible tone that reflects the city’s hospitality and progress, appealing to both young residents and visitors.
Visual identity
Design combining historical elements with a modern aesthetic.
Brand positioning
Focus on gastronomy, innovation, and nightlife as key attractions.
Communication strategy
Warm, inviting messaging to engage locals and tourists.
